Shell Helix

Shell Helix Motor Oils wanted to engage with users on a social media platform. We gave them a kick-ass facebook application called Shell Helix Sticker Collectibles.

This was a sticker download application consisting of slick car stickers and users could download them, share them with friends, and as an incentive we gave out prizes for highest number of downloads and shares.

All about it here :

This campaign was running in Malaysia for 2 months. It is in the pipeline to expand it to other geos in APAC region.